2013-06 2013-12

Coca Cola Data Analysis

The consumption patterns of millions of consumers is made legible in this collaboration with Coca Cola’s marketing and development team. I designed a software prototype for a “data browser” that allows unrestricted visual exploration of behavioral data at a range of spatial and temporal resolutions. This tool can be generalized for many different kinds of data.

screen cap 1
Consumption patterns across 50 states
screen cap 2

screen cap 3
Granular view of consumption
screen cap 5
Detecting changes in consumption pattern